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      Reprinted by permission of Business Brokerage Press

      The following 2011 data is supplied from The Business Reference Guide published by Business Brokerage Press. This is an excellent resource for any individual involved in valuing, buying or selling privately held businesses. This 700 page guide also details reasoning, alternative methods, outside references and pricing tips for valuing small businesses - as well as the limitations of relying on rules of thumb. We have included only a selected portion of the businesses covered and methods outlined within the guide.

      Industry "Rule of Thumb" Valuation
      Accounting Firms 100–125% of annual revenues
      Auto Dealers (New Cars) 0–10% of annual sales + inventory
      Book Stores 15% of annual sales + inventory
      Coffee Shops (Gourmet) 40% of annual sales + inventory
      Day Care Centers 45–50% of annual sales incl. inventory
      Dental Practices 60–65% of annual revenues incl. inventory
      Dry Cleaners 70–80% of annual sales + Inventory
      Engineering Services 40–45% of annual revenues
      Flower Shops 30–35% of annual sales + inventory
      Food Shops (Gourmet) 30% of annual sales + inventory
      Gas Stations (w/o C-Store) 15–20% of annual sales + inventory
      Gift/Card Shops 35% of annual sales incl. inventory
      Grocery Store (Supermarket) 15% of annuals sales + inventory
      Hardware Stores 45% of annual sales incl. inventory
      Insurance Agencies 125–150% of annual revenues
      Landscape Businesses 45% of annual sales
      Law Practices 90–100% of annuals revenues
      Liquor Stores 40–45% of annuals sales + inventory
      Restaurants (Full-Serve) 30–35% of annuals sales + inventory
      Restaurants (Ltd-Serve)? 30–40% of annuals sales + inventory
      Sporting Goods Stores 25% of annual sales + inventory
      Taverns/Bars 40% of annuals sales + inventory
      Travel Agencies 35–40% of annual commissions
      Veterinary Practices 70% of annual revenues + inventory

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